The Story

112A6886 copy.jpg

The Story


Olivia Annabelle was founded by, myself, Olivia Welsh, a Fashion Designer from Manchester. A frustration with the lack of diversity in design and innovation on the high street fostered a desire to design clothes made from beautiful fabrics that are unique, well made and don't follow trends. At the heart of the brand is my aim to make limited edition high-quality pieces that have longevity and timeless appeal that can be kept and worn forever.

In a world of throwaway over-produced fast fashion I have made it my mission to improve the way I produce my collections and I'm always striving for even more sustainable production methods and materials. I am constantly working to achieve this by sourcing natural fabrics for my collections.

Olivia Annabelle creates two-three small capsule collections per year. I have now sent orders off to over 30 different countries and I'm building up a base of international loyal customers.


Our Inspiration

Olivia Annabelle has an inherently British feel, and takes inspiration from the nostalgia of the past, local traditions and superstitions, with hours spent researching the history, novels, art and culture of each theme. Each collection is themed and designed with exclusive playful one-off prints, historic shapes and accessories all designed in-house by Olivia. 
With an emphasis on whimsical, feminine and classic silhouettes taken from different time periods combined with distinctive prints and traditional fabrics, the result is a unique but carefully curated collection that encapsulates the romantic spirit of dressing up in a contemporary world.


Our Plan

At Olivia Annabelle I believe that finding high-quality fabrics doesn’t have to mean ‘plain’ – I pride myself on the extensive research I do when sourcing fabrics to find unique and luxurious materials, which I compliment with my own distinctive and original prints. As part of my mission to create more sustainable and long-lasting products I am always looking into new ways of producing our printed fabrics and now only work with fabrics such as Cotton, Silk, Tencel and Viscose.

In 2020 I phased out any form of polyester from our collections entirely.


Our Ethics


I have a ‘Happy Worker’ and ‘Happy World’ policy. Workers are paid a living wage; no child labour or human trafficking is involved in the product of our collections; the factory is compliant with SEDEX and all local environmental regulations.

My collections are produced on a small scale, with environmentally sensitive production methods; the constituent materials have also been sourced sustainably.

I use FSC certified viscose fabric that is ethically sourced. Also, when I have used polyester in the past I have used recycled polyester. I also use organic cotton in my collections. My small family run manufacturers strictly adhere to all the International Standards required for apparel and the production plants, meet all standards of health, sanitation, safety & wages of their staff and legal requirements.