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Our Story

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Our Story


Olivia Annabelle is founded by Olivia Welsh, a Fashion Designer from Manchester. A frustration with the lack of diversity in design and innovation on the high street fostered a desire to design clothes made from beautiful fabrics that are unique, well made and don't follow trends. At the heart of the brand is our aim to make limited edition high-quality pieces that have longevity and timeless appeal that can be kept and worn forever.

In a world of throwaway over-produced fast fashion we have made it our mission to improve the way we produce our collections and are always striving for even more sustainable production methods and materials. We are constantly working to achieve this by sourcing natural fabrics for our collections.

Olivia Annabelle creates two-three small capsule collections per year. We have now sent orders off to over 26 different countries and are building up a base of international loyal customers.


Our Inspiration

Olivia Annabelle has an inherently British feel, and takes inspiration from the nostalgia of the past, local traditions and superstitions, with hours spent researching the history, novels, art and culture of each theme. Each collection is themed and designed with exclusive playful one-off prints and accessories all designed in-house by our small but dedicated team of talented creatives.
With an emphasis on whimsical, feminine and classic silhouettes taken from different time periods combined with distinctive prints and traditional fabrics, the result is a unique but carefully curated collection that encapsulates the romantic spirit of dressing up in a contemporary world.


Our Plan

At Olivia Annabelle we believe that finding high-quality fabrics doesn’t have to mean ‘plain’ – we pride ourselves on the extensive research we do when sourcing fabrics to find unique and luxurious materials, which we compliment with our own distinctive and original prints. As part of our mission to create more sustainable and long-lasting products we are always looking into new ways of producing our printed fabrics and now only work with fabrics such as Cotton, Silk, Tencel and Viscose.

In 2020 we phased out polyester from our collections entirely.


Our Ethics


We have a ‘Happy Worker’ and ‘Happy World’ policy. Workers are paid a living wage; no child labour or human trafficking is involved in the product of our collections; the factory is compliant with SEDEX and all local environmental regulations.

Our collections are produced on a small scale, with environmentally sensitive production methods; the constituent materials have also been sourced sustainably.

We use FSC certified viscose fabric that is ethically sourced. Also, when we have used polyester we use recycled polyester. We also use organic cotton in our collections. Our manufacturers strictly adhere to all the International Standards required for apparel and the production plants, meet all standards of health, sanitation, safety & wages of their staff and legal requirements.