Join Our Slow Fashion Fairytale - 10% Off your First Order When You Sign Up To Our Newsletter - Pre-Orders for the Isle of Avalon Collection are being shipped from our manufacturers by the 26th January. Please check your inbox, spam and junk folders for our email updates

Lady of Shalott

Winter 2022 Collection

launching 27/01/22

Pre-Order Updates

Pre-Orders for the Isle of Avalon Collection are being shipped from our manufacturers by the 26th January. Please check your inbox, spam and junk folders for our email updates as I know some customers have been missing these emails.

Thank you so much for your patience!

Discover The Isle Of Avalon Collection

Enter the world of legends, dragons, mythological creatures and magic. Inspired by the local folklore of Alderley Edge Forest and it’s resident wizard, our jewel toned prints this season take on the form of ancient stories, retrieving swords from mysterious lakes, welsh tales of dragons with acts of chivalry and bravery. Paired with classic tartans, regal elements and William Morris inspired symbolism to evoke this mystical era but in an updated and wearable style.

To encapsulate the romance of this theme we looked to the pre-Raphaelites, who reinvigorated interests in classic British folklore in beautiful painted form, with flowing fabrics and unconventionally loose waistlines. We have imbued a sense of medieval dress in our shape design by taking bodice shapes and panelling details from armour and doublets, with gathered puff sleeves to create this iconic whimsical silhouette.

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